Difficult claim filing process
Insufficient investment in tracking technology
Foundational transactional systems (PSS, PMS, core booking engines) are architected for transactional stability and inventory control, not for flexible customer interactions or modern integrations.
Technical Architecture Lock-In
Replacing 'systems of record' carries operational risk and capital cost that exceeds annual budget authority, forcing organizations to layer workarounds indefinitely.
IT architecture renewal is deferred year-over-year in favor of maintaining legacy stability; lack of multi-year capital planning for platform modernization.
Does not explain UI/UX design flaws, content management issues, or feature gaps solvable without backend re-architecture. Does not explain maintenance quality or operational discipline.
low
How often decisions of this type are made in the affected context.
systemic
The scope and scale of impact when this friction manifests.
locked-in
The ease with which decisions affected by this friction can be undone.
cumulative
The delay between decision and observable consequence.
Insufficient investment in tracking technology
Inadequate booking system support for families
Lack of real-time inventory management
Outdated group booking systems
Insufficient API development for TMC integration
Outdated loyalty management platforms
Inadequate API development
Insufficient cross-platform consistency
Manual refund processing workflows
board-level
This friction cannot be resolved at lower organizational levels because platform replacement requires multi-year capital commitments that exceed annual budget authority. Board-level involvement is structurally necessary because the decision trades short-term earnings against long-term operational flexibility, a trade-off that management cannot make without governance-level authorization.
AERIM is the operating system designed to resolve the structural conditions described above. It addresses the governance, coordination, and decision architecture failures that the Friction Atlas documents. AERIM operates at the resolution boundary where local fixes fail and systemic change is required.