Limited transparency during safety issues
Poor integration of safety and customer service teams
External security, identity verification, and regulatory requirements are implemented as rigid procedural blockers rather than integrated into the service flow as enablers.
Regulatory Implementation Approach
Security and Legal teams operate with veto authority over customer experience without CX representation; compliance is treated as binary (compliant/non-compliant) rather than a design challenge.
Siloed security/compliance design processes; lack of investment in enabling technologies (biometrics, digital identity verification) that could resolve the tradeoff.
Does not explain internal policy choices or operational standards. Only explains friction driven by external regulatory or security mandates and their implementation.
low
How often decisions of this type are made in the affected context.
systemic
The scope and scale of impact when this friction manifests.
locked-in
The ease with which decisions affected by this friction can be undone.
immediate
The delay between decision and observable consequence.
Poor integration of safety and customer service teams
Limited investment in compliance verification tools
Poor compliance with accessibility standards
Inadequate simulation and drilling
Limited transparency in safety reporting
Poor staff training on safety procedures
Poor maintenance of safety equipment
executive
This friction requires executive-level resolution because it involves mediating between security, legal, and customer experience functions with competing priorities and organizational power. The necessary technology investments and cross-functional design process changes require executive authority to override security and legal veto power and mandate integrated compliance design.
AERIM is the operating system designed to resolve the structural conditions described above. It addresses the governance, coordination, and decision architecture failures that the Friction Atlas documents. AERIM operates at the resolution boundary where local fixes fail and systemic change is required.